The Power of 90 Days

Most corporations love to talk about 90-day cycles.
You’ve probably sat through the same presentations I have color-coded slides, milestone trackers, elaborate check-ins.

But somewhere between kickoff and the next quarterly review, all that structure can end up sinking under its own weight. It gets so complicated that only two people actually know how to run it, and the rest nod politely, hoping it’ll all work out.

So, here’s a simpler take.
90-day cycles aren’t magic. They’re just human.

Our brains (and energy) like goals that feel:

• Close enough to touch.

• Long enough to do meaningful work.

• Short enough to keep urgency alive.

My Last Nine Months in Three 90-Day Batches

If I look at the last quarter of 2024 through mid-2025, it’s almost funny how naturally it broke into three cycles; without me needing an internal PMO to make it happen.

• Q4 2024: Reset.
  This was about reconnecting to my roots, figuring out what truly matters. Less doing, more grounding.

• Q1 2025: Laying the Foundation.
  Ideas began turning into outlines, outlines into small experiments. I was quietly putting down the bricks for what was coming next.

• Q2 2025: Initial Launch.
  By April, mPath Services was live. The v1.0 website, the offerings, even the early podcast-style videos, it all started moving out of my head and into the world.

No heavy frameworks. Just a handful of outcomes for each cycle, plus a simple monthly check-in: Am I still moving toward what I said I wanted?

That’s it.

Why Corporations Often Overcomplicate It

Big organizations have their reasons.
With size comes process, with process comes complexity, and suddenly your brilliant 90-day plan lives in a spreadsheet on SharePoint that no one opens again until it’s time to justify why nothing moved.

It’s not always bad. It’s just… heavy.
For solopreneurs (or small teams), it’s different.
- We get to decide the outcomes.
- We get to stay nimble.
- And more importantly — we can skip the 27-page long slide deck.

How to Make 90 Days Actually Work

✅ Choose 2–3 meaningful outcomes.
Not a wish list. Not “run the business.” Just clear outcomes that matter right now.

✅ Pause once a month.
Ask: What’s moving? What’s stuck? What needs to shift?

✅ Remember: the tool shouldn’t overshadow the work.
Color-coding your cycle is fine (maybe!) but doing the actual work is much better.

Your Turn

If you’ve tried 90-day cycles before and they felt hollow, maybe it wasn’t the idea, maybe it was the unnecessary weight around it.

Try it again, simpler this time.

And if you ever want a sounding board to help sketch out your next three months, you know where to find me.